Giggs UK Rappers Crossover US

American Arrogance is Keeping Grime from a US Crossover

ATC has proudly been collaborating with YouTube channel HipHopMadness since Spring 2019 to bring investigative hip-hop writing to visual life. This piece is a...

The GRAMMYs (And Kendrick) Made Drake Give Up His Quest For A Classic

We all know Drake wasn’t shooting for an instant classic when he made Views. Or More Life. Or Scorpion. We also know he’s become...

Lil Yachty is Signed to Motown Records

Michael Jackson. Marvin Gaye. Diana Ross. Lil Yachty. Don't mind the list of notable Motown signees. Yes, really, Lil Yachty is signed to Motown Records. No,...

Future’s Underrated Songwriting

Saying he mumbles is not reason enough to discredit him. Saying, "only Future fans will understand," is not helping anyone understand. Songwriting is more than...

We Made An Album Only Using Type Beats. It Was (Mostly) Incredible.

Nothing comes easy when you're trying to be a professional creative on a budget. But given its bad rep, I'm surprised that indie hip-hop...

OG Maco: Should We Pay Attention?

We all know how he blew up, but why should we continue to pay attention to OG Maco? For one, 'U Guessed It' is not...

Music Can’t Heal A Dishonest Artist

Read 'I Want To Support XXXTentacion, But Should I?' here. Making music can change an artist for the better. Music got Jay Z into clean-money entrepreneurship. Jay...
Drake IG Culture Vulture Debate

The Best Answer To The Question “Is Drake a Culture Vulture?”

My 2016 piece on this topic -Zander Cultural appropriation is the inappropriate and uncredited use...

Pete Rock and The Flaws of Nostalgia

"These kids don't give a fuck about the culture." A write-up by Brent Bradley on DJBooth assesses the accuracy of this statement made by legendary hip-hop...

A Brief History of Anime in Hip-Hop

Rappers are influenced by all kinds of social and cultural factors. Any worthy hip-hop fan can name a few artists heavily inspired by comic...