Whataburger and White Castle Latest Brands To Exploit Urban Trend

In light of the recent feud between Drake and Meek Mill, Whataburger and White Castle put out some corny tweets playing on the beef: Chicken fingers...

What They Say: Leslie Jones in Ghostbusters

Another stereotypical role for a Black actress, or nothing to worry about? The new Ghostbusters film is being led by an all-star cast of women...

CL’s American Debut and Black Culture

With 5 million views in a week on her newest music video 'Lifted', K-Pop star CL is striving to make her way into the U.S. market....

5 Really Inaccurate Bars (ft. Quavo and Kendrick Lamar)

We've all heard lyrics in a hip-hop song that have left us very confused. It's a fun yet frustrating phenomenon that deserves a brief...

Young Nudy Said “Nigger” On “4L” And Made Me Uncomfortable

"4L"—a nod to some gang shit in Atlanta that I know nothing about—off of I Am > I Was smacks. 21 Savage's growth as a rapper...

Same Old Story: Hip-Hop Artist Narratives

Having a consistent story is crucial in hip-hop. But is it cool to base an entire career on one set of stories and experiences? I've noticed...

Nipsey Hussle, The Air Force, and Why Success Today Requires Illusions of Grandeur

As a millennial, the notion of not achieving IG-worthy “success” with a polished come-up story by some arbitrary age is a difficult thought to bare. However, many of us...

21 Savage And The Marketability of Dark Hip-Hop Artists

"My Choppa Hate Niggas" by Metro Boomin and 21 Savage, a relatively deep cut off of Metro Boomin's 2017 project Without Warning, peaked at #73 on...
Nickelodeon PSA Black girls

Nickelodeon’s PSA and Why Black Girls Are Not Our Soldiers

by Faith Nwachuku-Taite This piece was originally published by Plugged, a partner of ATC, on their blog Views From The...

Where did Future’s new hype come from?

He's always had hits. He's always been an astronaut. He's always been poured up. Even back when he was A1's freshest face and had Rocko...