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SEO Experts | Across The Culture
Who We Are
After establishing itself as a niche editorial authority on global cultural issues, Across The Culture (ATC) continued to apply its deep understanding of online search and content marketing as a boutique search engine optimization (SEO) service provider.
Related to our editorial mission, ATC's SEO offering looks to validate and amplify reputable businesses who are underrepresented in search results across search engines (e.g. Google, Bing), large language models (e.g. ChatGPT, Gemini), and YouTube.
Abeye Cherinet — Business Development
With over 10 years of sales and corporate marketing experience, Abeye Cherinet brings savvy and genuine care to ATC's client relationships.
What Clients Love About Abeye: he doesn't sell, he sets you up for success.
Zander Tsadwa — Founder, SEO Expert
Zander got his start in SEO as a tech-savvy writer with a lot to say about the world. Eleven years later, he's built a unique and mission-driven career uplifting clients in law, healthcare, manufacturing, and other industries.
What Clients Love About Zander: he's transparent, showing clients as much as they'd like to know about the SEO being done for their business. No magic tricks, no smoke and mirrors.
What We Do
SEO is a marketing practice that helps an entity become more visible through organic (i.e. unpaid) search. This means getting a website and other digital assets (e.g. Google Business Profiles, YouTube videos) to appear at the top of relevant search results by earning the trust of search platforms.
We love SEO because it is a deeply data-driven practice that rewards people for providing thorough, accurate, and useful information to online searchers on any given topic. Businesses that provide such information are recommended to potential customers by Google and other search platforms at a higher rate than businesses with undeveloped SEO.
Our SEO work is informed by over a decade of content marketing, B2B, and B2C SEO experience. Below is a non-exhaustive list of our services:
- Google Business Profile (GBP) Optimization
- Keyword Strategy
- Keyword Tracking
- SEO Copywriting
- SEO Analytics
- On-Page Optimization
- Technical SEO Website Auditing
- AI Search Optimization
- YouTube Search Optimization
Where We Work
ATC is ready to serve reputable local businesses in the following metro areas:
- Minneapolis, MN
- The DMV Metro area
- Philadelphia, PA
Our Ideal Client
If you run a small business seeking greater visibility in county, city, or statewide searches — particularly in Google search results and Google's Local Pack — we would love to work with you.
The real-life truth about your business should be reflected on the Internet. Let us help you with that.
Our SEO Highlights
The following are select case studies demonstrating the value of our SEO work in representing and growing reputable local businesses.
Minnesota Law Firm Gains Prominence in Local Municipal and Business Law Searches
A Minnesota law firm with several suburban branches had trouble breaking into the larger Minneapolis market.
After refreshing their website's keyword strategy and optimizing the homepage, key service pages, and multiple GBPs, the firm saw a 33 percent year-over-year increase in Contact Us button clicks on their homepage driven by several new #1 Google search rankings for target keywords such as "business mediation lawyer minneapolis" and "workplace investigation lawyer minneapolis."
Advanced Mental Health Clinic Dominates Minnesota and Wisconsin Search Results
A leading alternative mental health care provider with minimal SEO experience sought growth from organic search for essential services including ketamine infusion therapy, psychiatry, and transcranial magnetic stimulation (TMS).
An overhaul of website content and GBP optimization aligned with the keyword strategy saw business for the clinic surge. Clicks from Google searches to the website more than doubled year-over-year, seeing their therapists go from underutilized to booked out for weeks. New #1 rankings and Local Pack visibility for valuable search phrases such as "psychiatrist eau claire," "tms minneapolis," and "ketamine therapy minneapolis" were directly responsible for the increases in both visibility and appointments.
The growth has been sustained for over a year, with the business now in position to acquire a regional competitor. The clinic will now be expanding their SEO work with us into AI search optimization.
