Rich Chigga, Desiigner, and Copy-Paste Hip-Hop
Desiigner's 'Panda' recently hit #1 on the Hot 100 chart.
Rich Chigga has amassed 2.5 million views in two months with 'Dat Stick'.
And mainstream hip-hop...
Nileseyy Nile’s Comedic Brilliance
Many know him simply as The Disappearing Guy:
But Nileseyy Niles, a.k.a. Retro Spectro and real name Niles Stewart, has a strong catalogue of low-budget comedic brilliance...
American Arrogance is Keeping Grime from a US Crossover
ATC collaborated with YouTube channel HipHopMadness to bring investigative hip-hop writing to visual life. This piece is a lightly-edited transcript of a video...
LeanandCuisine: When Someone Truly Talented Makes Viral Content
Highsnobiety did well to highlight his hilarious series of Instagram reactions to Avengers: Infinity War. But online entertainer LeanandCuisine, real name Casey Lawrence, deserves many...
Take a Shot Of ‘Facing a Bottle of Henny’
Knowing that an ATC contributor felt strongly enough about my debut book to write a review of it means the world to me. I...
CL’s American Debut and Black Culture
With 5 million views in a week on her newest music video 'Lifted', K-Pop star CL is striving to make her way into the U.S. market....
Travis Scott’s ‘Don’t Play’ Video is a Young Black American Male Dream
UPDATE (11/4/2019): Not sure how I missed this story about Scott's first childhood memories being in Houston's South Park living with his grandma. He...
21 Savage And The Marketability of Dark Hip-Hop Artists
"My Choppa Hate Niggas" by Metro Boomin and 21 Savage, a relatively deep cut off of Metro Boomin's 2017 project Without Warning, peaked at #73 on...
Dave Chappelle and The Age of Spin
If I asked Dave Chappelle why it seems like the majority of his online audience doesn’t have anything nice to say about him, he’d...
The Term “Rapper” Sucks. Hip-Hop Needs Subgenres
"Rapper," a monolithic term
People feel threatened by hip-hop's latest rising stars because we don't have the language to explain how all these different artists are...