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Rich Chigga, Desiigner, and Copy-Paste Hip-Hop

Desiigner's 'Panda' recently hit #1 on the Hot 100 chart. Rich Chigga has amassed 2.5 million views in two months with 'Dat Stick'. And mainstream hip-hop...

Nileseyy Nile’s Comedic Brilliance

Many know him simply as The Disappearing Guy: But Nileseyy Niles, a.k.a. Retro Spectro and real name Niles Stewart, has a strong catalogue of low-budget comedic brilliance...
Giggs UK Rappers Crossover US

American Arrogance is Keeping Grime from a US Crossover

ATC collaborated with YouTube channel HipHopMadness to bring investigative hip-hop writing to visual life. This piece is a lightly-edited transcript of a video...
Casey Lawrence, leanandcuisine

LeanandCuisine: When Someone Truly Talented Makes Viral Content

Highsnobiety did well to highlight his hilarious series of Instagram reactions to Avengers: Infinity War. But online entertainer LeanandCuisine, real name Casey Lawrence, deserves many...

Take a Shot Of ‘Facing a Bottle of Henny’

Knowing that an ATC contributor felt strongly enough about my debut book to write a review of it means the world to me. I...

CL’s American Debut and Black Culture

With 5 million views in a week on her newest music video 'Lifted', K-Pop star CL is striving to make her way into the U.S. market....

Travis Scott’s ‘Don’t Play’ Video is a Young Black American Male Dream

UPDATE (11/4/2019): Not sure how I missed this story about Scott's first childhood memories being in Houston's South Park living with his grandma. He...

21 Savage And The Marketability of Dark Hip-Hop Artists

"My Choppa Hate Niggas" by Metro Boomin and 21 Savage, a relatively deep cut off of Metro Boomin's 2017 project Without Warning, peaked at #73 on...

Dave Chappelle and The Age of Spin

If I asked Dave Chappelle why it seems like the majority of his online audience doesn’t have anything nice to say about him, he’d...

The Term “Rapper” Sucks. Hip-Hop Needs Subgenres

"Rapper," a monolithic term People feel threatened by hip-hop's latest rising stars because we don't have the language to explain how all these different artists are...