Rich Chigga, Desiigner, and Copy-Paste Hip-Hop

Desiigner's 'Panda' recently hit #1 on the Hot 100 chart. Rich Chigga has amassed 2.5 million views in two months with 'Dat Stick'. And mainstream hip-hop...
Giggs UK Rappers Crossover US

American Arrogance is Keeping Grime from a US Crossover

ATC collaborated with YouTube channel HipHopMadness to bring investigative hip-hop writing to visual life. This piece is a lightly-edited transcript of a video...

CL’s American Debut and Black Culture

With 5 million views in a week on her newest music video 'Lifted', K-Pop star CL is striving to make her way into the U.S. market....

Travis Scott’s ‘Don’t Play’ Video is a Young Black American Male Dream

UPDATE (11/4/2019): Not sure how I missed this story about Scott's first childhood memories being in Houston's South Park living with his grandma. He...

21 Savage And The Marketability of Dark Hip-Hop Artists

"My Choppa Hate Niggas" by Metro Boomin and 21 Savage, a relatively deep cut off of Metro Boomin's 2017 project Without Warning, peaked at #73 on...

The Term “Rapper” Sucks. Hip-Hop Needs Subgenres

"Rapper," a monolithic term People feel threatened by hip-hop's latest rising stars because we don't have the language to explain how all these different artists are...

We Made An Album Only Using Type Beats. It Was (Mostly) Incredible.

Nothing comes easy when you're trying to be a professional creative on a budget. But given its bad rep, I'm surprised that indie hip-hop...

Music Can’t Heal A Dishonest Artist

Read 'I Want To Support XXXTentacion, But Should I?' here. Making music can change an artist for the better. Music got Jay Z into clean-money entrepreneurship. Jay...

Chief Keef, Soundcloud Rap’s Unsung Godfather

For more pop culture-influenced paintings like the one above, visit Philipo's Habari Art Collection on Etsy! Huge shoutout to YouTuber yadiiiigg for his investigative video report tracing...

Rich Chigga Is Back With Another One

We can say Rich Chigga is a poser. Fake as fuck. Awkward in his attempts at flexing, and disingenuous in his attempts at being...